imagesFollowing up on a previous blog entry on Google’s efforts to mass-digitize books, including copyrighted and “orphan” works, is this story at the New York Times, regarding Google’s mass-print effort to reach authors of otherwise orphaned works.

Since the copyright holders can be anywhere and not necessarily online — given how many books are old or out of print — it became obvious that what was needed was a huge push in that relic of the pre-Internet age: print.  …the bulk of the legal notice spending — about $7 million of a total of $8 million — is going to newspapers, magazines, even poetry journals, with at least one ad in each country. These efforts make this among the largest print legal-notice campaigns in history.