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In addition to “spoof editing” (see the Wiki 101 entry), the advent of WikiScanner helps careful researchers to uncover “conflict of interest editing” in Wikipedia . Most recently, AP journalists are suing over the right to find out which government officials have been altering entries on local government programs and officials, but this is the most recent in a number of stories that indicate companies and other organizations are changing their wikipedia entries to make themselves look better. (Click here for WikiScanner FAQs)

Although such entries are in conflict with Wikipedia’s suggested guidelines on neutral point of view, and verifiability, it is difficult to enforce such guidelines.
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